How to Craft Your First High Ticket Offer If You’re A New Small Business Owner

Creating an offer that people can’t refuse doesn’t happen overnight.

There are certain steps you need to take, and certain ingredients you need to include to make your high ticket offer irresistible to your customers (and you might be surprised at how little it has to do with the content inside). This step-by-step guide will walk you through the process of crafting your first high ticket offer so that your potential customers will be ready to purchase from you with just one click of their mouse. Learn how to leverage your offer and scale your business

Step 1: Research

I want you to spend a little time looking into why you might want to create a high-ticket offer. I mean seriously – WHY?

 The first step is always research and in my experience it’s almost impossible for someone to have enough information about their goals and targets. When it comes down to creating your own offer, it’s paramount that you know where your product or service will take your audience. Sure, if you’re selling toothbrushes then it’s easy enough – but if you’re going after clients who are already successful then what are they hoping for from your product or service? What more do they need? How can your product/service improve their life without being just another drop in an ocean of drops?

You should be able to answer these questions before you create your offer because you’ll be asking them of every potential customer later on. This is called marketing planning and it’s how most people go broke! Don’t skip over any details here as getting things right at the start could save you months (or years) of frustration later on. It could also make all the difference between success and failure.

Step 2: Find a Need in Your Niche

The best way to craft a high-ticket offer is by finding a need in your niche.

What’s a need?

A need is anything that people are willing to pay for. In fact, you might even have multiple needs within your niche that you can solve with a single offer. However, as you create your first high ticket offer, it might be best to start with one specific idea and then branch out into different needs later on, once you know more about what customers want.

As a side note, if you’re just getting started creating offers and don’t yet have any products or services to sell, consider doing an informational product or service launch instead. This will give you some time to create new products/services before having to worry about marketing them.

Step 3: Write About This Need

You could start by outlining exactly what you want your offer to do.

A good high-ticket offer will accomplish a few things: It will give your reader an idea of who it’s for and why it was created. It will break down what it’ll take for them to get started, how long it’ll take, and what kind of results they can expect. And finally, your offer should make it easy for your potential clients to find additional resources from you online—like videos or a recorded webinar where you talk about selling tips or strategies that could help them out as they sell their own products.

Step 4: Develop a Training/Course

Once you’ve learned a skill that people will pay for, it’s time to teach it. In fact, developing a training/course is one of my favorite ways to get clients or money from day 1.

It doesn’t matter what your business does or what your product is; if you can show someone how they can solve their problem, there will be people who are willing to pay you for that information.

Step 5: Test and Iterate

Now that you’ve got a few ideas, it’s time to test them out. If they work, great!

You now have a topic that people are interested in and that you know how to write about. If they don’t work, no problem—you can try something else. Write about different approaches until you find what works for your audience and for you. The more approaches you try, the better your chances of success will be when choosing a topic for your next piece of content. Don’t worry if you’re not sure which approach is best. Testing is part of the process.

Section 6: Test Pricing

Knowing your price point for your business is critical. As an entrepreneur, you have a set of skills and capabilities that bring unique value to your customers. Understanding where that fits into a spectrum of market prices allows you to determine what makes sense for selling your product or service in a way that supports not only yourself but also grows and sustains your business for years. As Henry Ford said, If I had asked people what they wanted, they would have said faster horses… with today’s technology it’s all about speed and convenience.

Customers don’t want slow horses or high-priced horses; if you can figure out how to deliver both speed and convenience while offering valuable services at a high-ticket price point—you’re off to a good start on building successful enterprise!

There are many factors to consider when determining your pricing strategy, including customer perception of value (how much are they willing to pay?), cost/pricing models (are you using freemium? subscription? onetime payment?), etc. It’s important to understand who your target audience is before choosing which model will work best for them as well as understanding their willingness to pay based on those factors mentioned above.

Section 7: Adding High-End Bonuses Can Go a Long Way Too!

Giving away your valuable content for free is a great way to attract attention and connect with new prospects—but if you want those people to buy from you, you need a trick up your sleeve.

People are attracted by big promises and offers of bonuses, incentives, etc., so giving away high-quality content for free is smart business. If you really have something valuable to offer, don’t be afraid of asking for some money in return—your prospects will appreciate that you aren’t just trying to exploit them or gain their trust with lies.

You can always offer other things too like an exclusive deal that they can only get by clicking on one of your affiliate links. The more value you give away, the more likely it is that someone will make a purchase. And it’s not all about making sales; even if someone doesn’t buy anything from you today, they might remember your name when they do decide to invest in something down the road. In fact, it’s often better to give away value than it is to try and sell directly!

Last reminder:

For your high-ticket offers, I highly suggest you price your offer that starts at $3,500 – but please make sure your offer needs to be incredibly irresistible. It should give your audience a transformation, give them an outcome where you are serving them at the highest level possible.

If you are not articulating your offer to your audience in a way that you are connecting with them, you will have a hard time selling your product or services. You need to build a relationship with your audience and make sure you understand their pain points and let them feel you genuinely understand their struggles.

You need to provide them a service at the highest level possible and walk them through how to get through their goals within a time set for your client.

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