There’s $100K Hiding in Your Business Right Now: Here’s How to Find It
“You don’t need more traffic. You don’t need more ads. You need to stop bleeding cash and start plugging the leaks.”
I’ve had this conversation with founders more times than I can count. You’re doing $100K–$1M in annual revenue, you’re hustling, the product is solid, the demand is there…
But for some reason, your profit margins are wafer-thin. You’re stuck in the same revenue range month after month. And the idea of scaling just feels like adding more pressure to an already broken machine.
Here’s the truth: Most businesses at this level are sitting on $100K–$500K in hidden revenue, completely untapped.
The problem? They’re focused on the wrong levers. They’re chasing growth with brute force instead of precision.
Let me show you the 7 sniper-like moves I use with my clients to pull hidden revenue out of thin air.
This is exactly what I do during my FREE CEO Growth Day (valued at $7,500), where I help founders plug revenue leaks, fix their bottlenecks, and build a clear growth strategy that actually scales.
Let’s get into it.
1. Audit Your Offer Stack: Then Ruthlessly Upgrade It
Your offer is the lever. Not your logo. Not your website. Not your Instagram aesthetic.
One of the first things I do is rip open your offer stack and look for these four questions:
Is the offer solving a bleeding neck problem?
Is the offer irresistible and urgent?
Is there a premium offer for high-intent buyers?
Are you packaging your expertise like a category king or a commodity?
When we fixed a coach’s offer from “6-week mindset reset” to a premium “Femme Power Accelerator” for $5K, her conversion rate tripled in 30 days. That was $70K in extra cash, no ad spend required.
👉 Most founders are undercharging, overdelivering, and not even offering anything at the premium level.
2. Resurrect Your Dead Leads
You already paid for them. They already raised their hand. But they went cold. So why aren’t you printing money from them?
Every founder I work with has at least 100+ warm leads sitting dead in a CRM somewhere. We revive them with a killer reactivation campaign (think: Looms, audios, personal outreach, urgency-based offers), and boom, revenue injection within 48 hours.
We found $18K in 72 hours for an e-commerce founder just by reactivating old leads with a “founder voice” campaign and time-sensitive incentive.
👉 There’s gold in the graveyard. Mine it.
3. Raise Your Damn Prices
Let me be blunt: Most of you are charging what you think people will pay, not what your solution is actually worth. Pricing is a positioning play. It tells the market who you are. If you’re doing $7–8K months and feel stuck, chances are you’re priced for the “maybe” buyer, not the “hell yes” premium one.
We increased a retreat planner’s rates from $2,500 to $7,500 per guest. She sold out the next launch with fewer people, less stress, and more profit.
👉 Stop being the cheap option. Be the only option.
4. Plug the Sales Leak With Follow-Up That Actually Converts
Most of your money isn’t lost on the first call. It’s lost in the follow-up (or total lack of one).
Do you have a 7–10 touchpoint follow-up map for every warm lead?
Do you personalize? Use different modalities (text, voice, video)?
Are you controlling the frame and urgency?
Founders hate sales because they think it's spammy. But sales is service. And if you’re not following up, you’re not serious.
👉 We helped a service founder close $40K in 14 days just by building a 7-day follow-up machine using voice notes and value stacking.
5. Cut the ‘Busy Work’ That’s Not Moving Revenue
Look at your week. How many hours are you spending in:
Canva?
Overthinking your content?
Sitting in team meetings with no outcome?
Launching new things instead of selling the one thing that works?
We call this “revenue rot.”
Revenue activities = things that directly lead to cash in the door. Everything else is admin fluff dressed up as progress.
👉 3 founders I have worked with this month spend HOURS and HOURS creating content in Canva (hint: none of it has converted).
6. Use the “Hidden Assets” Method
You’re sitting on hidden revenue assets right now. They could be:
A module inside a course that could be sold as a standalone product
A template, SOP or system you use that others would pay for
A previous offer you discontinued but still has demand
A referral network you haven’t activated
A client base you haven’t upsold
When I worked with an online coach, we pulled out her old bonus trainings, repackaged them as a “Power Vault,” and sold it for $497. She made $14K in 10 days.
👉 You already built it. Now let’s monetize it again.
7. Get Your CEO Role Back and Delegate the Rest
You can’t scale if you’re stuck doing low-level $20/hour tasks. Your job is $2,000/hour decisions. You’re not the integrator. You’re the founder. The visionary. The strategist.
What I do in the CEO Growth Day is give you back the mental white space to lead again, not get buried in execution.
We set up your growth plan, plug the holes, and start printing profit.
If you’re doing $100K–$1M in revenue, you’re not a beginner anymore.
You’re playing a new game. And the old “work harder” tactic won’t get you out of the middle.
What you need now is clarity. Precision. And a sniper-level revenue strategy that gets results without spending another cent on ads.
Book Your FREE CEO Growth Day (Value: $7,500)
If you're a founder doing $100K–$1M a year and you're ready to scale like a savage, this is for you.
In this Free CEO Growth Day, we will:
✅ Uncover the $100K+ hiding in your business right now
✅ Build your 90-day growth plan
✅ Fix your offer stack, sales process & marketing leaks
✅ Identify exactly where you're wasting time, money, or energy
Zero noise. Just strategy that scales.
There’s $100K hiding in your business.
I’ll help you find it in 1 day.
No cost. Just results.
Let’s scale.
Victoria Garlick
Fractional CEO for Founders Doing $100K–$1M