If You’re Not Watching Your Numbers, You’re Not the CEO… You’re Just Playing One on Instagram

If You’re Not Watching Your Numbers, You’re Not the CEO… You’re Just Playing One on Instagram

Victoria Garlick
July 22, 2025•4 min read

If you’re not looking at your numbers every single week, you’re not running a business. You’re running a guessing game.

And guess what? Guessing is not a growth strategy.

Too many founders are busy fiddling with logos, “energetics,” or that one last Canva tweak on a freebie… Meanwhile, their profit margins are bleeding, their conversion rates are pathetic, and their delivery systems are breaking at scale.

They have no idea where the leaks are, because they’re not tracking anything that matters.And when I say “numbers,” I don’t mean vanity metrics like likes or followers. I mean profit drivers. The real levers that print cash, or drain it.

So, if you’re serious about going from busy business owner to powerful CEO…
Start with this:

Here Are 3 Things You Can Do TODAY to Stop Flying Blind and Start Flying Profitably:

1. Audit Your Offer Stack

Pull up every offer you’ve got, from low-ticket to high. Ask yourself:

  • What’s the REAL cost to deliver each one?

  • What’s the real margin after team, tools, refunds, and cost of goods?

  • Which ones actually sell, and which ones are dead weight?

🔥 Pro tip: Most founders have at least one offer that’s eating up 80% of their energy… and generating 10% of the revenue. Cut it. Focus on the power plays.

2. Review Your Funnel Metrics Like a Wall Street Trader

Go into your funnel (or wherever you acquire customers) and break down the full buyer journey:

  • What’s the lead cost?

  • What’s the opt-in to booked call/show-up/conversion rate?

  • What’s the average cart value? LTV?

If you can’t answer all of these in under 5 minutes, you’ve already lost the game.

The business owners making $500K+ per month? They live inside these dashboards. You should too.

3. Calculate Your Delivery Capacity vs. Sales Targets

This one’s a silent killer. Most founders set big sales goals… without checking if the backend can handle it. Can your team actually fulfill 50 new clients this month, without burnout or refunds?

If not, scale will break you. Know your ceiling, or you’ll crash right through it.

Now, here’s the truth:

Most business owners are sitting on $100K+ in hidden profit. It’s trapped inside broken delivery systems, clunky backends, wrong pricing, wrong offers, bloated team costs, poor delegation, and “ideas” that never move the money.

You don’t need another course.
You don’t need more ads.
You don’t need to “go viral.”

You need a Fractional CEO.

Here’s how that works:

How the Fractional CEO Offer Works, Step-by-Step

This is for the founder who’s ready to stop playing small, stop playing blind, and start running a business that prints cash on command.

STEP 1: Your FREE CEO GROWTH DAY

(Value: $7,500: Yours Free)

This is where we find the money you’ve been missing.

Here’s how it works:

  • You book a 45-minute CEO Growth Day via Zoom with Victoria Garlick, Fractional CEO and Marketing Weapons-Expert.

  • You walk her through your model, goals, bottlenecks, chaos.

  • Then Victoria deep-dives behind the scenes into:

    • Your offer suite

    • Backend ops

    • Funnel flow

    • Team structure

    • Fulfilment bottlenecks

    • Profit leaks

    • … and every lever that impacts growth.

At the end of the day, you walk away with a custom CEO Growth Plan that maps out exactly how to unlock $100K+ in the next 30 days.

📍 Result: No noise. No guesswork. Just strategy that moves the needle.
➡️ Book your FREE CEO Growth Day


STEP 2: Go Solo or Bring Victoria In

Once you’ve got your plan, you’ve got 2 options:

✅ Option A: Run it yourself.
 If you’ve got the team and discipline, this works.

🔥 Option B: Bring in Victoria for 90 days as your Fractional CEO.
 Here’s what you get:

  • 90 days of execution inside your business

  • Weekly strategic reporting

  • Unlimited Slack for daily feedback

  • A crystal-clear money goal ($100K, $250K, $500K: you set it together)

  • Reverse-engineered execution to hit that target

📍 All in for a $5,000 deposit. You’ll see moves made Day One, not Week Six.


STEP 3: Only Pay the $50K IF You Hit the Target

If Victoria doesn’t help you hit the agreed money goal in 90 days? You keep the plan + 90 days of execution…For just the $5K deposit.You don’t pay another cent.

But if she does? You pay the remaining $50K. And it’ll still feel like a steal, because now, your business is a revenue-generating machine with a CEO-level strategy that prints ROI on command.

TL;DR: Your Business Needs This:

Step 1: Book your FREE CEO Growth Day: https://api.leadconnectorhq.com/widget/bookings/unicoryn
Step 2: Hire Victoria as Your Fractional CEO (Optional) $5K
Step 3: Pay the $50K only if she hits your revenue target


Victoria only takes on a few founders per quarter. This isn’t theory. This is war-tested strategy that turns businesses into cash machines.

Let’s go find your missing money inside your business.

🧨 BOOM.


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