The One Thing You Can Do Today to Find Hidden Money in Your Business (That Most Founders Overlook)
If you're stuck between $100K and $1M in revenue, chances are you're not missing the next tactic, you're missing the obvious cash hiding in plain sight.
Most founders think they need more to scale.
More ads.
More followers.
More funnels.
More hustle.
But after 29 years scaling businesses across coaching, e-com, and services, let me give it to you straight:
It’s not more you need. It’s less, done better.
And there's ONE thing you can do today that could unlock $100K in hidden profit in your business.
Audit Your Offers and Raise Your Prices.
Sounds simple. Almost too simple. But that’s where the magic is.
The Real Cost of Underpricing
Let me walk you through a real example.
We had a brilliant client, a business coach who'd been grinding away for years. Smart. Savvy. But stuck. She couldn’t get past $7–8K months. Plateaued. Burnt out. And ready to blow the whole thing up.
She booked in for our FREE CEO Growth Day, and we rolled up our sleeves to do one thing first:
We dissected her offers with a revenue sniper’s eye.
Within 60 minutes, we found she was leaving $100K on the table. Every. Single. Year.
Why?
Her offer didn’t match her true value.
Her pricing model capped her earning potential.
And her messaging was attracting price-shoppers, not premium buyers.
So what did we do?
The 3 Tactical Moves That Unlocked Her Hidden $100K
We Repositioned Her Offer From Coaching to Consulting + Advisory.
→ This immediately 3X’d her perceived value.
→ It separated her from all the cookie-cutter coaches charging $3K.
→ And we gave her a simple “outcome-based” guarantee.We Increased Her Price From $3K to $10K
→ No new marketing. No ad spend.
→ We just made her offer worth what it actually delivered, transformation.
→ And we created a higher-end option at $18K for implementation support.We Refined Her Sales Script & Target Market
→ We swapped the "hoping for clients" vibe for a "this isn’t for everyone" positioning.
→ She went from chasing leads to interviewing applicants.
→ The right people, the ones who valued her, said yes.
Result?
→ $32,000 collected in 7 days.
→ $100K projected revenue lift, from the same leads, same list, same traffic.
This is what happens when you focus on the profit levers hiding inside your existing business.
Ask Yourself These 5 Questions to Find the Hidden Money Right Now:
Are your prices based on what the market pays, or what you need to grow profitably?
Do your offers solve bleeding-neck problems, or are they “nice to have”?
Would someone pay 10x more if the outcome was guaranteed?
Are you selling to the highest-value segment of your market?
Does your offer positioning scream “category of one” or just another?
If you don’t like your answers, that’s where your hidden money is.
Finding more profit isn’t about working harder. It’s about working smarter, on the right things. One smart offer shift can do what 100 Instagram posts and 200 cold DMs never will.
So if you're ready to stop hunting for scraps and finally tap into the real growth hiding in your business...
👉 Apply for your FREE CEO Growth Day
I will pull apart your business, identify your bottlenecks, and show you exactly where the hidden $100K–$500K is just sitting there waiting to be claimed.
Stop guessing. Start growing. The money you want is already inside your business, let’s unlock it.